Technical SEO
Crawl-budget, indexation and site-health engineering for large, template-driven estates.
High-Demand SEO · iGaming · Casino · Sweepstakes Casinos · Betting · Prediction Markets · Affiliate · SaaS
Rank where generalists stall.
Portfolio-scale SEO automation and AI analysis for regulated, competitive verticals. We build the systems, then let them compound.
Book a discovery call
30 min · no pitch deck
What we do
Four disciplines, one operating system.
Not a content mill. A system that compounds, engineered for SERPs where mistakes cost real money.
Content & E-E-A-T
Expertise-signalled content built to survive YMYL scrutiny in regulated niches.
Automation & Monitoring
Apps Script, custom crawlers and API-integrated monitoring across the whole portfolio.
Link & Authority
Durable authority acquisition that holds up in the most competitive SERPs.
How we work
Rigor you can see, from the first call.
Audit & benchmark
A full technical and content teardown against the live SERP and your compliance constraints. You get the map before we touch anything.
Build the system
Automation, custom crawling and API-integrated monitoring wired into your stack, so the work compounds instead of resetting each month.
Compound the gains
An AI analyst layer surfaces what to ship next. We report what moved and why, in numbers, every cycle.
Anonymized results
Methodology over anecdotes.
Every figure is measured over a 12-month window against a controlled baseline. Brands are anonymized under NDA. The method isn't.
+184%
Organic sessions
iGaming · 12mo
+61%
Non-brand clicks
Sports betting
3.1×
Indexed money pages
Affiliate estate
−92%
Wasted crawl budget
B2B SaaS
Why specialist > generalist
In regulated niches, generalists pay tuition with your traffic.
| Capability | SEO Fellas | Generalist |
|---|---|---|
| Understands regulated / YMYL scrutiny | Yes | No |
| Automation built for portfolio scale | Yes | No |
| AI as analyst layer, not content mill | Yes | Rarely |
| Deep vertical SERP knowledge | Yes | Partial |
| Learning your niche on your budget | No | Often |
Ready when you are
Book a discovery call.
30 minutes. We'll pressure-test your current SEO, name the biggest lever, and tell you honestly if we're the right fit.
- No pitch deck and no obligation.
- You leave with at least one thing you can action yourself.
- If we're not the right fit, we'll say so on the call.
Prefer email? Write to [email protected]
Before you book
Questions we get before the first call.
Which verticals do you actually work in?
iGaming, sports betting, affiliate portfolios and B2B SaaS. These share a property that makes them different from general SEO: the SERP is contested by operators with real budgets, and the winning margin comes from technical depth and topical authority rather than volume of content. We do not take work outside these four.
How long before we see results?
Technical fixes can move things inside a few weeks. Authority and topical coverage compound over quarters, not weeks. In a contested vertical, plan on one quarter before the trend is readable and two before it is convincing. Anyone promising faster in iGaming is either buying links or guessing.
Do you do the work, or advise while we do it?
We can build and ship the systems ourselves or we can design the system and your team executes, with us reviewing. Depends on the agreement and costs.
What happens on the first call?
Thirty minutes. We ask what you have tried, look at the site while we talk, and tell you whether the constraint is technical, authority, or content. If it is not something we are the right people to fix, we will say so on that call rather than write a proposal.